寶僑家品的新廣告，裡面雖然主要強調奧運與本身產品的連結
但是同時也溝通了情感與價值
有點長的影片但處理的不錯
公司在價值與情感的溝通上或許可由此影片去思考
Audiodescription Foundation: Art auction
產出這樣創意的腦子,到底如何養成？
Audiodescription Foundation: Art auction:
The only way blind people can enjoy paintings is through audio description. In Poland many museums do not offer this, that’s why this campaign was created.
Company: Audiodescription Foundation
Agency: DDB, Warsaw
Country:
Poland
Audiodescription Foundation: Art auction:
The only way blind people can enjoy paintings is through audio description. In Poland many museums do not offer this, that’s why this campaign was created.
Company: Audiodescription Foundation
Agency: DDB, Warsaw
Country:
Poland
2012年4月13日 星期五
TicTac: Flashmob
台灣廣告人喜歡研究歐美廣告獎作品
往往研究到後來都以"借鏡"的美名抄襲國外的BIG IDEA
國外廣告獎得獎人的作品除了戲劇張力之外
更珍貴的是背後的廣告策略是如何從產品長出來
同樣一個產品為什麼有人能用如此特殊角度
來剖析萃取其中元素
TicTac: Flashmob:
Must have been scary for these people. When a man asked them the way to the train station, he suddenly faints, as well as 50 people around him. Why, well because they have a bad breath.. One of the funniest flashmobs we’ve ever seen, no dancing, just people fainting.
Company: TicTac
Agency: Ogilvy & Mather, Paris
Country:
France
往往研究到後來都以"借鏡"的美名抄襲國外的BIG IDEA
國外廣告獎得獎人的作品除了戲劇張力之外
更珍貴的是背後的廣告策略是如何從產品長出來
同樣一個產品為什麼有人能用如此特殊角度
來剖析萃取其中元素
TicTac: Flashmob:
Must have been scary for these people. When a man asked them the way to the train station, he suddenly faints, as well as 50 people around him. Why, well because they have a bad breath.. One of the funniest flashmobs we’ve ever seen, no dancing, just people fainting.
Company: TicTac
Agency: Ogilvy & Mather, Paris
Country:
France
2012年4月11日 星期三
7-11（新湖合作農場）蔬菜影片
有 SEJ 的風格，把單純萵苣生菜的生產故事化、感性化、現代化，
拍攝與剪接比之前『7-SELECT洋芋片生產履歷』好很多，未來應該會有越來越多7-11產品用此方式宣傳。
拍攝與剪接比之前『7-SELECT洋芋片生產履歷』好很多，未來應該會有越來越多7-11產品用此方式宣傳。