TicTac: Flashmob

台灣廣告人喜歡研究歐美廣告獎作品

往往研究到後來都以"借鏡"的美名抄襲國外的BIG IDEA

國外廣告獎得獎人的作品除了戲劇張力之外

更珍貴的是背後的廣告策略是如何從產品長出來

同樣一個產品為什麼有人能用如此特殊角度

來剖析萃取其中元素
TicTac: Flashmob:
Must have been scary for these people. When a man asked them the way to the train station, he suddenly faints, as well as 50 people around him. Why, well because they have a bad breath.. One of the funniest flashmobs we’ve ever seen, no dancing, just people fainting.







Company: TicTac

Agency: Ogilvy & Mather, Paris

Country: France